Author: Bethany Cramer

Freight Market Update and Q2 Trucking Outlook

Following an unprecedented downturn, the freight market has posted an almost full calendar year of impressive growth spurred by demand from a few sectors of the domestic economy. Volumes dipped slightly after the holiday season but came roaring back in February and remained elevated for the remainder of Q1—historically, a slow month for trucking. The […]

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Why CPG Shippers Should Avoid Bundling Logistics Services

Outsourcing logistics services has become a common practice among CPG brands. Shippers of all sizes can find advantages in their supply chains by working with expert firms with a thorough understanding of market conditions and best practices. But as the industry continues to evolve, specialization is emerging as a differentiator that brands should use to […]

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Retail Trends Shaping How CPG Shippers Can Find Supply Chain Success

Now that we are a year into the COVID-19 pandemic, we can more effectively analyze the outbreak’s effect on the consumer goods sector. From purchasing channel changes to retailer ordering patterns, many of the present trends before last March have accelerated, condensing happenings that would have needed years to take hold into 12 months. The […]

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Cosmetic Logistics: Choosing the Right Partnership for Your Retail Deliveries

Successfully managing delivery to critical retail customers is essential to mastering cosmetic logistics. Excelling at transportation to retailers is a component that all cosmetic manufacturers can master to reduce costs and increase operational efficiency. It just takes the right strategy to find supply chain synergies that can help brands master their cosmetic logistics functions. By […]

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How Can Green Logistics Foster Growth for CPG Brands?

Maintaining positive public perception has become a powerful source of differentiation for CPG brands. And a great way to gain the favor of consumers is through sustainability and green logistics practices. As CPG brands aim to be more customer-focused, integrating corporate sustainability measures is crucial to gain a competitive advantage. New consumers have demonstrated that […]

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Why Shippers Should Avoid CPU Arrangements with Distributors like UNFI

To many, customer pick-up (CPU) arrangements appear like a simple method for circumventing the challenges of getting their product to distributors. After all, with CPU, the customer handles picking up your product from your facilities, which seemingly eliminates the time-consuming day-to-day execution of transportation scheduling. But what is not always obvious is how surrendering control […]

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Logistics Partnerships Can Provide Value-Added Benefits for Healthcare Shippers

Industries have undergone a rapid transformation throughout the last decade, and in the wide-sweeping changes, logistics has emerged as a competitive advantage for healthcare shippers. Those who can exercise control and uncover visibility into key supply chain processes have begun to fare better than competitors. Some of the largest shippers have taken note, viewing logistics […]

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Using Logistics Data to Improve CPG Supply Chain Performance

Logistics data has taken a front seat at forward-thinking CPG brands due to its ability to drive impactful and profitability-focused decisions in all facets of the supply chain. As the business world further integrates advanced tech in the automated realm, logistics data will only become more important to CPG brands aiming to improve their transportation […]

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Supply Chain Efficiency Critical for Healthcare Shippers

Supply chain efficiency is essential for organizations across all segments, but this competency is especially crucial for healthcare shippers. In an industry with quick turnarounds and high-value products, it is vital that healthcare shippers maintain visibility into and control over their supply chains to ensure they function at peak performance. One of the most beneficial […]

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Why Chasing Rates Doesn’t Work for CPG Retail Shippers

When shopping for freight rates, some retail shippers look at a number of options from various carriers for a given lane, sometimes opting for the cheapest provider. Because it seems like lower upfront freight rates would equate to shrinking logistics costs, in this scenario, the decision-maker at the CPG brand assumes they have saved their […]

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How COVID-19 Vaccine Distribution Will Affect CPG Shippers

With two vaccines now approved for use in the US and many people throughout the US expressing interest in lining up for them, a large-scale distribution rollout is now underway. The effort is largely unprecedented in modern times and has understandably left many CPG shippers wondering how freight capacity will be affected by the effort. […]

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Trucking Market Q1 Update and 2021 Freight Outlook

After a tumultuous 2020, the trucking market may be setting up for a bit more stability in the 12 months ahead. It was a tale of two freight markets during the past year due to the global pandemic that reshuffled consumption and commerce. We saw historic freight lows in the winter and early spring, followed […]

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