Author: Bethany Cramer

Controlling the Controllables is Key to CPG Brands’ Success

Life is full of unpredictable things: like tomorrow’s weather, what your fortune cookie will say, or what ridiculous outfit Lady Gaga will wear next. Let’s rewind two years. Would you have ever predicted a global pandemic hitting or the conflict in Ukraine?  The thing about the supply chain is that every blindsiding world event, weather […]

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2022 Retail Buyer Report

Methodology: Zipline Logistics included 900+ retail buyers in our research efforts.  A Recipe for Shelf Space Competition  Mix two years of the global pandemic with constant supply chain disruptions. Then add a dash of one thriving e-commerce marketplace and a sprinkle of skyrocketing demand for consumer packaged goods. Lastly, stir in retail buyers and compliance […]

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Chasing Cheap Rates Only Gives You Headaches

“It’s okay, I just won’t tell her.”  “I’m just gonna snooze for five more minutes.”  “Augh, I’ll go to the store tomorrow instead.”  These all sound like great ideas at first. That is, until she finds out. Or you’re late for work again. Or there’s no food in the fridge for the fourth day in a […]

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Protesters at the U.S.-Canada Border Disrupt $1.5 Billion in Goods

All information is up to date as of February 15, 2022.  Navigating the supply chain has been no walk in the park these last two years, and initiatives like Freedom Convoy 2022 won’t be making things any easier.  What started as peaceful demonstrations in Canada’s capitol have evolved into major border-crossing barricades that are directly […]

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Be a Shipper of Choice to Secure Capacity in 2022

Being a Shipper of Choice in logistics is like being Tom Brady in football. Sure, he has haters (who are probably just jealous of his super model wife and the fact that he’s just THAT good). But if any team had the opportunity and he wasn’t retiring, you know they’d clear a roster spot for […]

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Trucking Market Q1 Update and 2022 Freight Outlook

Another wild year for the trucking market comes to a close. For the second consecutive four-quarter period, the freight market faced continual capacity challenges as the global supply chain wrestled with the effects of the COVID-19 outbreak. Freight rates continued to climb as demand far outstripped supply, and providers could not add capacity quickly enough […]

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LTL Freight Classes FAQ and Freight Class Codes Chart

What are LTL Freight Classes? LTL freight classes represent a standardized method of defining price for LTL freight based on the ease of movement. Ranking and classes are defined by the National Motor Freight Traffic Association (NMFTA). How is the Freight Class of a Shipment Determined? Each type of freight is evaluated on density, handling, […]

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Why Urgency Matters for CPG Shippers Working with Retailers

Competition in the consumer goods space is at an all-time high as venture capital continues to pour into the industry and products hit the market at record speed. With more brands looking for an edge, organizations can find a dependable competitive advantage in their retail logistics function. Retailers have shown that they intend to work […]

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Truck Rate vs. Cost: An Important Consideration for CPG Shippers

There is more at play for CPG shippers than it may seem when securing a truck for shipment of their products. While a quoted rate is critical, it does not always account for the crucial variables needed for successful delivery to many brands’ valued customers—retailers. Retail delivery is a more nuanced and complex undertaking that […]

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Q4 2021 Freight Market Update: Preparing for Another Big Peak Season

Last year’s peak season was one for the books, and if the past three quarters since then serve as a sign of what is ahead, this year’s promises to be another unprecedentedly busy few months. According to a Logistics Management survey of industry professionals, “there is a strong sentiment that the 2021 Peak Season will be more […]

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